Property Management
Catina Rhinehart began her career in multifamily housing in 2003 with Morganton Management & Development, LLC. and later Co-founded Sweetwater Property Management in 2020 and launched Weber Bloom, LLC in 2025. She is currently serving as the Broker in Charge (#275649) with the NC Real Estate Commission and the Owner/President of Weber Bloom, LLC.
Key Positions Held:
- Leasing Specialist
- Property Manager
- Multi-site Property Manager
- Acquisitions Specialist
- Director of Marketing & Training
- Director of Operations
- President
Consulting Experience:
Catina has provided consulting services for management companies in multiple states, including:
- North Carolina
- Kentucky
- New Jersey
- South Carolina
- Colorado
- Virginia
- West Virginia
Lender Approvals/ HUD experience
- Fannie and Freddie Mac approval -Sweetwater Property Management
- Completed passing REAC inspections and HUD approval- Sweetwater Property Management
- HUD Experience in Hope Mills, Fayetteville & Jacksonville, NC
- The Preserve at Grande Oaks
- Williamsburg Place Apartments- 280 Units
- Northridge Townhomes – 90 Units
- Birchfield Apartments-132 Units
Maximized Occupancy
Maintained an average occupancy rate of 95% or higher across a diversified portfolio of properties, consistently outpacing local market averages.
Revenue Growth
Successfully implemented revenue enhancement strategies that led to consistent growth in net operating income (NOI) and rental revenue despite market fluctuations.
Expense Reduction
Achieved year-over-year expense reductions across various properties through strategic cost management, vendor negotiations, and operational efficiencies.
Strategic Pricing and Market Analysis
Developed and implemented dynamic pricing strategies for each property, ensuring competitive rental rates that maximized occupancy while reducing vacancy loss.
Conducted detailed market analysis to adjust rental rates and optimize returns based on current market conditions and trends.
Capital Project Management
Led capital improvement projects, including property upgrades and renovations, which enhanced property values and tenant satisfaction.
Oversaw the budgeting and implementation of capital improvements that resulted in increased property values and tenant retention.
Talent Development and Retention
Developed a strong team through talent acquisition, training programs, and a focus on employee retention.
Created a culture of excellence, resulting in high-performing property management teams that delivered outstanding resident services.
Marketing & Leasing Success
Crafted strategic marketing campaigns for both new and stabilized properties that consistently outperformed in attracting new residents.
Achieved high leasing velocity, even in challenging markets, by leveraging digital marketing, social media, and traditional advertising.
Tenant Retention Strategies
Led capital improvement projects, including property upgrades and renovations, which enhanced property values and tenant satisfaction.
Increased tenant satisfaction and retention rates, leading to longer-term lease agreements and enhanced community stability.
Portfolio Growth
Expanded portfolio size from 0 to 3,000 units over a short period by successfully identifying, acquiring, and managing high-potential properties for investors.
Developed a strategic plan for continued growth and property acquisitions, securing profitable deals and expanding the company’s market footprint.
Operational Efficiency
Streamlined operational processes and implemented best practices that improved property management workflows, reduced staff turnover, and enhanced service delivery.
Introduced automated systems for accounting, leasing, and maintenance requests, improving efficiency and reducing administrative costs.
Investor Relations
Developed strong relationships with investors and lenders by providing detailed financial reporting, transparent communication, and consistent performance against investment goals.
Successfully aligned operational goals with investor expectations, ensuring long-term success and investor satisfaction.
Community Engagement
Increased property visibility and positive reputation by fostering strong community relations through outreach programs, charitable initiatives, and resident involvement activities.
Technology Integration
Led the adoption of new property management technologies (e.g., resident portals, cloud-based reporting, and maintenance tracking systems) to enhance communication and operational effectiveness.
Licenses & Certifications
- National Apartment Association Certified Apartment Manager & Certified Apartment Portfolio Supervisor.
- National Apartment Association Advanced Instructor
- North Carolina Real Estate Broker License (
- Virginia & West Virginia Broker Licenses
Professional Leadership
- Greater Fayetteville Apartment Association (2004-2021) – Past President
- North Carolina Apartment Association – Governance Chair
- National Apartment Association – Operations Committee Member
Catina Rhinehart is a proven expert in multifamily property management, combining 22+ years of experience with a deep understanding of market dynamics, financial management, and operational excellence. Her leadership has consistently delivered strong results for owners and investors of multifamily properties, and her tailored approach continues to set her apart in the industry.
Services Offered
Our team is a group of multifamily market experts, consistently achieving and maintaining high occupancy rates. We take a mindful approach to protecting the value of your investment by providing unparalleled service to our residents, creating a balanced culture at the property level to deliver high achievements of success.
- Asset Management & Preservation
- Due Diligence
- Acquisition Services
- Construction Consulting
- Internal Audits
- Lease-Up Services
- Market Analysis
- Marketing
- Resident Services
- Renovations
- Value-Add Services
- Training
Key Software and Partners
Resman Property Management Software
I Love Leasing Lead Tracking Solutions
People Facts – Criminal, Credit and Eviction searches
Trak One screening for employment
Stir Creative Group
Biz tools one email served
J-turner resident and prospect surveys
Blue Moon electronic North Carolina Lease
Deposit IQ Security Bonds
Pro-Collect Agency
Avid Exchange








